Mia Holton

As seasons shift and temperatures drop, the fashion world embraces a fresh palette of colors that define the mood and set the tone for fall and winter 2024. Currently, the viral hues dominating runways and street style reflect a mix of traditional elements and modern aesthetics. Whether you're ditching your current closet situation or just looking for a little inspiration, these seven colors are setting the vibe to shape the holiday seasons new narrative.

7 Top Current Color Trends in Fashion

After analyzing the pantone data and following industry trends, here are seven of the top trending colors in the fashion world right now. Each hue brings its own unique vibe, from traditional color pallets to dramatic edge, these colors are setting the tone for the holiday season. Now, let's dive into the shades that are social media viral and ways to style them.

• Bright Red

Much Like the deep red hues we have been seeing all over social media, the bold bright red shade is trending as well. This bright hue, has been spotted over various fashion weeks and street style alike, radiating confidence, romance, and a shift towards vibrant self-expression. Designers like Valentino, Gucci, and Prada have recently embraced bright red in striking monochromatic looks, statement outerwear, and trending accessories. 

Pro Tip: Pair bright red with neutrals for a sophisticated look or go bold by combining it with unexpected colors like cobalt blue or a bright pink.

• Baby Pink

Say goodbye to Barbie pink because yep, you guessed it... baby pink, also known as ballet pink, is having its moment! This very demure shade of pink is trending as the ultimate soft statement color, bringing a touch of femininity to modern fashion. 

For the holiday season, baby pink adds a whimsical twist to traditional pallets- think satin slip dresses, ballet flats, and matching loungewear sets. It's a subtle way to stand out while embracing the femininity of pastels.

• Oxblood

Oxblood, the deep rich shade of burgundy, is making a very strong statement in fashion, elevating everyone's look! This timeless color has been embraced by designers like Alexander McQueen, Saint Laurent, and Gucci, often appearing in luxe leather, suede, and tailored silhouettes. It's a go to color for fall and winter offering a moody yet elegant alternative. Think oxblood trench coats, structured handbags, and statement boots.

For styling, oxblood works especially well with contrasting textures, like pairing an oxblood leather mini skirt with a chunky knit, and suede boots.

• Light Blue

Light blue is making waves in fashion, offering a refreshing and serene alternative to more saturated shades. This calming color has been a favorite in recent collections from Chloe, Bottega Veneta, and Max Mara. Its versatility makes it a year-round statement, however much like baby pink, light blue has had a sudden resurge in the color charts recently.

Light blue is the perfect base for the minimalist who doesn't like the overwhelming bold and bright colors of the holiday season. 

Pro Tip: Try combining it with light grey and crisp silvers for a refreshing look and then mix it with camel shades to create a cozy vibe. Perfect for transitional weather!

• Avocado Green

Avocado green is having a major comeback in fashion, bringing a 60's and 70's touch to a modern design. This earthy yet vibrant shade has been reimagined by designers like, Bottega Veneta, Acne Studios, and Jacquemus, showing up in everything from accent bags to tailored knitwear. The colors popularity began with accessories and recently shift to all apparel. 

For styling, avocado green pairs well with creamy neutrals like, ivory and beige. For a twist, mix it with complimentary colors like blush pink or lavender for a trendier "Gen Z" look.

• Grey

Hello 50 shades of gray! These shades are currently dominating the fashion industry, proving that versatile is anything but boring! From light dove grey to deep charcoal, this monochromatic trend has been embraced by designers like The Row, Prada, and Balenciaga. 

The beauty of grey lies in its adaptability. its subtle enough for casual wear but sleek and sophisticated when styled in tailored pieces. If you've been on social media lately. you know that the "groutfit" is heavily trending. If you've never heard of it, its layering grey on grey for the ultimate monochromatic look. 

Pro Tip: Texture is key when making a grey outfit look sophisticated. 

• Chocolate Brown

Chocolate brown is remaining as the peoples most coveted shade in fall fashion. Rich, warm, and elegant, this earthy tone was seen on the runway this season by Bottega Veneta, Fendi, and so many more!

Chocolate brown thrives in tailored pieces like trench coats, chunky knits, and flowy maxi dresses. For casualwear try this shade in a matching sweat set or denim for an elevated everyday look. It's one of the easiest colors to style. If you're new to fashion, pair it with creamy beige or classic black for a crisp look.

From bold brights to earth tones, this season's trending colors are all about self-expression and versatility. Whether you're gravitating towards fiery red or a calming light blue, these shades offer endless possibilities for building the perfect contemporary wardrobe. Fashion is all about experimenting, so don't be afraid to mix and match textures, prints, and shades. Cheers to the holiday season and happy shopping!